Logistic Process Optimization Platform for Carrefour Romania

Logistic Process Optimization Platform for Carrefour Romania

25th of March, 2024
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Fullscreen Digital has delivered a new Freight and Packaging Management Application for Carrefour Romania, integrated into its Logistics Process Management Platform. It is a significant step towards enhancing operational efficiency, achieving financial savings, and supporting recycling and environmental protection efforts.

Efficiency through Digital Integration
The newly introduced application is designed to facilitate better coordination among Carrefour's diverse logistical centers, including warehouses, hypermarkets, supermarkets, convenience stores, and its logistic hubs. The collaboration between Fullscreen Digital and Carrefour Romania includes ongoing maintenance and operational support, to ensure the platform remains aligned with the constant expansion of the Carrefour logistics network, the operational challenges, and the technological evolution.


Sustainable Operations and Financial Gains
Beyond improving logistical efficiencies, the platform addresses key environmental concerns through the management of recycling operations, and eco-friendly waste and packaging management practices, enhancing the group's sustainability efforts. The automation and streamlining of processes contribute to considerable cost savings across the supply chain, from inventory management to customer delivery.


Future Collaboration for Enhanced Retail Operations

Raul Tanislav, IT Director Store & Supply Operations, Carrefour Romania: “The partnership between Fullscreen Digital and Carrefour Romania continued with the delivery of this initiative, which is heavily optimizing the logistic processes all over our network. We will continue our strong partnership with Fullscreen Digital with upcoming projects aimed at refining in-store and out-of-store processes, with plans for the development of new applications and services that elevate the efficiency and effectiveness of Carrefour's retail model”.
Vlad Bomboe, CEO Fullscreen Digital: “
We are pleased that, for more than 8 years, we have had the chance to work with such a technologically advanced client like Carrefour Romania, our management, business, and IT teams being involved in close collaboration to leverage dynamic and innovative technologies, solutions, and services that address traditional retail challenges and set a new benchmark for operational excellence within the industry.”.


About Carrefour:

Carrefour Romania offers its customers an entire universe of shopping experiences. As the only omnichannel retailer in Romania, we offer our customers diverse shopping possibilities via the Carrefour app, and with the help of the Self Service cash registers that transform the shopping session into a very comfortable experience into our stores, via our online shopping services with home delivery by BRINGO and Glovo, or by using the Click & Collect option on our www.carrefour.ro website.

With the acquisition of the Romania Hypermarche SA operations, Carrefour reaches approx. 450 stores in 113 cities in the country and becomes one of the top three players on the retail market in Romania, being a certified top employer (2023, 2024) for over 17,000 employees .

In 2022, Carrefour Romania has been an important contributor to the local economy, with over 681 M Lei contributions in taxes at national level, and registered an extensive network of + 93% of Romanian suppliers from its total, and the largest local and ultralocal network of producers for the fresh and ultra-fresh categories with +1300 partnerships.

The retailer supports the local communities in which it operates through long-term national programs and initiatives, with a positive impact in the society: Vărăști Agricultural Cooperative, the first of its kind founded by the retailer in Romania, Deschidem Vinul Românesc, Creștem Romania BIO, Grădina Noastră, Poftim Brânză Românească or Plata cu PET. The Act For Good program transforms shopping into a personalized experience with social impact. Each shopping session brings loyalty points to users that can be transformed into discount codes or donations for different philanthropic initiatives.

About Fullscreen Digital:

Fullscreen Digital focuses on Digital Transformation through Strategy, Design, and Software Engineering. With a proven track record in delivering high-end digital transformation solutions, Fullscreen Digital continuously empowers major clients across various sectors, including energy, insurance, retail, and financial services, delivering end-to-end high-performing solutions based on scalable modern technologies.

Written by Fullscreen Digital
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