Fullscreen Digital Elevates NEPI Rockcastle's Digital Presence Across CEE

In a strategic move to streamline and enhance its digital footprint, NEPI Rockcastle has partnered with Fullscreen Digital (FSD) to design and implement a unified web ecosystem, based on scalable modern technologies.

This innovative project encompassed the launch of 45 interconnected websites, consolidating NEPI Rockcastle's online presence across nine countries: Romania, Hungary, Poland, Croatia, Lithuania, Czech Republic, Slovakia, Bulgaria, and Serbia.

The centralised management system designed by the FSD engineers replaced a fragmented setup that included multiple vendors and technologies, making the day to day work and any improvement more difficult to deploy.

The new robust and consolidated approach facilitates uniformity and efficiency across NEPI Rockcastle's digital operations, highly optimising maintenance and infrastructure costs, offering a scalable and reliable architecture, ensuring high availability and seamless customer experiences.

The delivered solution is also designed to meet the highest standards of security, safeguarding against evolving digital threats, guaranteeing data protection and privacy, being aligned with modern cybersecurity standards.

Following the deployment of all the 45 online properties, FSD continues to provide ongoing optimisation, support and maintenance services, ensuring the health and evolution of the entire ecosystem.

About NEPI Rockcastle:

NEPI Rockcastle is the premier owner and operator of shopping centres in Central and Eastern Europe (CEE), with presence in nine countries. NEPI Rockcastle owns and operates 55 retail properties which attracted 295 million visits in 2022 (244 million visits in 2021). With group-level management of tenant relationships and a focus on cross-country collaboration, the Group is the leading strategic partner for major retailers targeting CEE countries.

About Fullscreen Digital:

Fullscren Digital focuses on Digital Transformation through Strategy, Design and Software Engineering. With a proven track record in delivering high-end digital transformation solutions, Fullscreen Digital continuously empowers major clients across various sectors, including energy, insurance, retail, and financial services, delivering end-to-end high-performing solutions based on scalable modern technologies.

Please also check the article on LinkedIn.